Santiago García Garrido
Teléfono: +34 678614383 - 687805380
The year 2020 has changed all the summertime rules for workplaces, vacations and fitness.
As people take their exercise outside into public parks and beaches, sweating in style is becoming the hottest and coolest fashion trend. Lockdown nudged us onto social media searching for ways to move our bodies in quarantine.
It also pushed sportswear sales up 36% compared to spring data from the previous year. What used to be considered “workout gear” now is an increasingly common part of most wardrobes. The athleisure sector is thriving on the ingenuity of extremely comfortable, tech-friendly, and very stylish clothes.
Brands are noting the appeal of this fusion between fashion and function and are adding celebrity power to the mix.
Soccer superstar Cristiano Ronaldo’s home routines for CR7 and tennis GOAT Serena Williams’s collection are boosting the already booming wellness apparel market.